Complete access to my expertise broken down into step-by-step actionable + tactical insights you can apply to your brand
The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!
What you’ll learn
- Entrepreneurship and Digital Strategy: real life strategies to grow sales and define a proper tech stack to support your marketing initiatives..
- A Holistic Mini-MBA: Branding, Operations, Pricing, Marketing, E-commerce, Digital UI/UX, Customer Service, Growth Tactics and much more!.
- Business concepts and examples of how to optimize your website for higher conversion rates: mobile device strategy, A/B testing, user journey, and checkout..
- Ideal for intermediate level students who are not familiar with business concepts or e-commerce strategy..
Course Content
- Pre-launch Strategy and Building Your Value Proposition –> 7 lectures • 13min.
- Branding and Packaging Best Practices –> 7 lectures • 13min.
- Operations, Logistics & Customer Service (CX) –> 6 lectures • 10min.
- Pricing Strategy –> 6 lectures • 23min.
- 10 Marketing Strategies –> 10 lectures • 20min.
- E-commerce and Digital Strategy –> 9 lectures • 24min.
- Conclusion & Thank You! –> 1 lecture • 1min.
Requirements
The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!
The course bundle covers all major areas to focus on as a business owner to make the right decisions regarding your brand – through an e-commerce lens. My expertise connects cross-functional business units and combines them into a cohesive digital experience. You will learn about: value propositions, branding, operations, CX, marketing, digital strategy, e-commerce, and much more!
This course is for the go-getters, brainstomers, ideators, and business owners who want to learn how to execute efficiently and create high-performing brands that have a best-in-class digital experience.