Practical Storytelling Principles for Business Communication

Increase Understanding, Interest and Impact

Hi everyone!

What you’ll learn

  • How to help people understand.
  • How to make things more interesting.
  • How to help people remember.

Course Content

  • Introduction –> 5 lectures • 13min.
  • Principle 1: Show, Don’t Tell –> 2 lectures • 18min.
  • Principle 2: Use Analogies and Metaphors –> 2 lectures • 15min.
  • Principle 3: Build Empathy Through Relatable Goals –> 2 lectures • 13min.
  • Principle 4: Show Them What They Don’t Know –> 2 lectures • 13min.
  • Principle 5: Use Contrast –> 2 lectures • 12min.
  • Principle 6: Build Context –> 2 lectures • 12min.
  • Principle 7: Focus On Significant Details –> 2 lectures • 9min.
  • Principle 8: Experience Change –> 2 lectures • 13min.
  • Conclusion –> 2 lectures • 7min.

Practical Storytelling Principles for Business Communication


Hi everyone!


I’m Jamie and I’m going to be your instructor! I have over 10 years of experience as a Leadership Development Trainer, and I am the author of two books.


Storytelling is a skill that didn’t come naturally to me. But through learning about the brain science behind storytelling, I identified 8 key principles that I’ve been using in my own training and daily communication ever since. These principles turn theory into practical techniques that you can start using instantly to communicate more effectively. And this course will help you to master these 8 principles.


About This Course

People love stories because all stories have the same 3 benefits; They make things:

  • Understandable
  • Interesting
  • Memorable

By picking out the principles that all good stories use to achieve those 3 benefits, we can then make our own communication easier to understand, more interesting and easier to remember.


There is much more to storytelling than just telling stories!


By learning about the principles that all good stories are built upon, we learn about the mind. We learn how minds are shaped, what minds care about and what influences minds. With a deep understanding of the mind, combined with practical techniques, we’ll be able to effectively bridge communication gaps.


What You Will Learn

So in this course, we will learn:

  • 8 Key Storytelling Principles
  • The Brain science behind each principle
  • The communication problems each principle can solve
  • Practical techniques for applying each principle to your daily work
  • How to put all the principles together to tell a great story


You’ll also get access to 9 tools to help you apply these storytelling principles to your daily work, as well as some practice exercises in the video to help you start using them.


I really hope you enjoy the course, and feel free to reach out to me if you have any questions :).

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